ART DIRECTION & VISUAL CONCEPTS
I create poetic visual universes that go beyond illustration. Each project begins with a symbolic and chromatic exploration, weaving narratives that can take shape in painting, collage, embroidery, digital arts, or textiles.
This service is for those who need not just an image, but a whole artistic vision— sensitive, coherent, and unique.
Art Direction & Visual Concepts means conceiving and shaping an artistic concept from the ground up. It is the space where memory, color, and symbolism become visual languages for different contexts.
Applications include:
Portraits & bespoke works that go beyond likeness.
Poetic visual identities for books, music, fashion collections, or museum projects.
Visual concepts for cultural and editorial projects.
Interdisciplinary collaborations with design, music, architecture, or performing arts.
Timeline varies by project scope — from quick turnarounds to more elaborate commissions
Festival “L’Eure a Sonné, le Soir s’Éveille”
For this cultural festival, I developed the entire visual identity: custom typography, chromatic palette, and poster design. The project expanded into a participatory workshop where the audience created flowers inspired by each performance, weaving memory and emotion into a collective artwork.
Jardins Migratoires Project
This project explores how a hand-drawn ink pattern can evolve across mediums. From paper sketches to digital illustration, ceramics, and screen printing, the concept unfolds as a visual language adaptable to different contexts and materials.
Signature Pattern – OPULLENCE Paris Collaboration
The process began with hand-drawn flowers on paper, which I cut and arranged into a collage to explore rhythm and movement. This manual composition defined the flow of the pattern before reworking the colors digitally. The final design was translated into textiles and garments, bringing the floral universe to life in fashion.
Premium Fruit Project
This collage self-portrait was crafted from fragments of my own textile patterns and color test samples. By layering printed motifs, I built a symbolic image that reflects identity, chromatic memory, and the language of textiles. The work was then reimagined through a photomontage, expanding the piece into a broader artistic narrative — an exercise in art direction where personal and poetic dimensions converge.
Your Vision, Translated
Every project starts with your unique story—transforming your memory or identity into a visual universe that resonates emotionally.
Mediums Tailored
to Your Concept
From painting and collage to embroidery and digital forms, each medium is chosen to fit your concept, ensuring a deeply personal result.
Collaborative and
Flexible
We work closely with you, adapting to different creative fields—whether it's for cultural, fashion, editorial, or musical projects— making sure your voice is part of the journey.
CREATIVE DEVELOPMENT
Every project begins with exploration — conversations, moodboards, and color studies help us uncover the symbolic essence at its core.
From there, I shape a narrative and a visual language, designing palettes, textures, and forms that hold meaning. The concept is then translated into the most fitting mediums — painting, collage, embroidery, digital, or textile — allowing the idea to expand across formats.
Finally, the work is delivered in the way that best serves your project, whether as digital files, printed pieces, crafted objects, or artworks.
Exploring ideas through color and form. Photo © Antonio Amador
FAQ
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I work on cultural, editorial, and artistic projects as well as collaborations in fashion, music, and design. Each commission begins with a concept and adapts to the context — from posters and books to textiles, exhibitions, or objects.
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We begin with a conversation. I’ll listen to your vision, references, and needs, then translate them into moodboards, sketches, and color studies that form the basis of the concept.
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Not at all. Some clients come with a clear idea, others just with a feeling, a story, or a reference. My role is to guide the process and help you define the artistic direction that suits your project.
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Depending on the concept, I use painting, collage, embroidery, digital illustration, or textiles. Techniques are chosen to best express the idea — sometimes combined for richer results.
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Timelines vary depending on scope. Small commissions (like a poster or illustration) can take a few weeks, while larger projects (visual identities, textile collections, editorial campaigns) may take several months. We’ll set a clear schedule together at the start
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You’ll receive final artworks or visuals in the format that best fits your project — digital files, printed pieces, crafted objects, or original artworks — always production-ready and tailored to your needs.